What is digital advertising agency and seo & web development & analytics ?

Today, it can no longer be demonstrated that the internet has become a very privileged marketing tool. It makes it easier to achieve desired results than with more traditional tools, such as print ads. It appears that nearly 80% of pre-purchase research is carried out on the Internet. For this, it is necessary to have a few notions about digital marketing.

What is a digital advertising agency?

An advertising agency is a structure made up of experts specializing in advertising. They work on behalf of companies that use their services in order to promote their product (s) and/or activity (s). That said, the ad agency is in the process of setting up a process for creating and executing the ad campaign.

With the evolution of new technologies, the advertising methods employed by advertising agencies are very varied. Which amounts to classifying them into two categories. In other words, there are two categories of advertising agencies: agencies specializing in specific areas and so-called global advertising agencies, responsible for the communication of a company as a whole (advertising or marketing).

What is SEO?

Web referencing allows your website to appear at the top of the results given by search engines through a query using keywords deemed relevant. By enlisting the help of an advertising agency to do SEO, your business will be positioned in the first third of the first-page search results. The further away your site is, the fewer your visitors will be.

Since users rarely go to the second page of search engine results, trying to appear on the first page of search results is essential to reaching your customers on the Internet. This is why visibility on search engines must be one of the priorities of your web strategy. The only way to do this is through SEO.

What is web development ?

Web development is the set of tasks combined with designing websites to be hosted over an intranet or the Internet. Web development takes into account the design of websites, the development of web content for publication on the site, scripting and configuration of network security. In summary, web development is nothing more than the coding or programming put in place to make a website work, according to the owner’s requirements. Concretely, it addresses the non-conceptual aspect of website building that is coding and writing markup.

Web development ranges from the creation of plain text pages to more or less complex web applications, electronic business applications and social networking applications. There are three types of web development: front-end, back-end and full-stack.

Web analysis

Known as traffic analysis or web control, web analytics can not only improve a site’s efficiency but also monitor its long-term success. In other words, it is a step of recording and evaluating information about visitor behavior. There is the calculation of statistical data. In other words, web analysis is the set of appropriate measures which consist of generating positive development according to the objectives of the website operator.